Overview
If your company writes homeowners insurance, you already know how competitive the market can be. That’s why you need to know more about the risks you are insuring so that you have every tool possible to protect and gain market share.

Thanks to a strategic partnership between Pinnacle Actuarial Resources, Inc. - the insurance predictive modeling authority - and MSB, the go-to source for property intelligence; you can transform your book of business by leveraging risk-based building characteristics in your pricing and underwriting.

What is MSB's PerilVision™?
Using MSB’s property intelligence and Pinnacle’s predictive modeling expertise, PerilVision™ delivers peril-specific scores and a composite score to predict loss potential on each household. The scores correlate objective and observable property characteristics to loss potential based on your company’s historical claims data and a compiled industry database. This approach provides a solution specific and appropriate for each company, while at the same time allowing even small companies to have the data and support usually limited to large insurers.

As another means of predicting a home’s exposure to loss, PerilVision scores go beyond just using Amount of Insurance. The additional knowledge obtained from PerilVision creates a proven competitive advantage, enabling insurers to price more precisely through enhanced risk segmentation and make more informed underwriting decisions.

Pinnacle’s Expertise Enhances Value
We can maximize your PerilVision™ evaluation and implementation with more than a decade of predictive modeling, pricing and underwriting experience. Any time a new element is introduced into your rating structure, it is critical to understand any impacts on your existing rating structure, set the appropriate rate levels and measure impacts on your book of business. With Pinnacle’s modeling expertise and knowledge of PerilVision, we can help you do just that. 

Uses
Pricing Segmentation: Scores can be directly integrated into a by-peril rating or traditional total homeowners rating structure to more accurately and competitively price homeowners products.
Underwriting Decisions: As part of an automated underwriting decision system, PerilVision scores can be a seamless part of risk selection in point-of-sale applications. PerilVision scores can be determinates for inspections, rejections, minimum deductibles or maximum coverage limits.
Target Marketing: Consider the marketing advantages. Carriers using PerilVision have better market knowledge that allows them to target market to specific, competitively priced segments. PerilVision uses readily-available characteristics, such as exterior siding and foundation type; which can be directly used for target marketing to attract the most profitable risks.
 
PerilVision Advantages
With MSB’s unparalleled industry database of historical claims data and rich property characteristics, PerilVision provides credible data most companies do not have independently.

• Predictive Power- PerilVision provides scores which are predictive in segmenting homes likely to experience higher or lower claims frequency and severities based on building characteristics. This predictive power is above and beyond your current rating plan.
• Competitive Advantage - Adding additional risk segmentation provides competitive advantages in the market. This competitive insight can used to drive profitable growth.
• Ease of Integration- Property-level and by-peril scores can be applied directly into either a total rating or by-peril rating structure.
• Ease of Implementation– Scores can be delivered directly through MSB’s Express solution or integrated into your existing rating platform via ExpressLync, MSB’s XML-based Web service.
   

Support
Pinnacle’s Expertise Enhances Value
Pinnacle has partnered with MSB to maintain and support PerilVision. We can maximize your PerilVision evaluation and implementation with more than a decade of predictive modeling experience and our pricing and underwriting expertise.

For more information about PerilVision, contact Sandy Ross at sross@pinnacleactuaries.com or (734) 927-5103.

About MSB
Marshall & Swift / Boeckh (MSB), an MDA company, is the leading supplier of local building cost information, residential and commercial property valuation technology and services for the property and casualty insurance sector in the United States and Canada. MSB has five offices throughout the U.S. and Canada. For more information, visit MSB’s website at www.msbinfo.com.