The Battle for Smart Creatives
Rob Walling

The Battle for Smart Creatives

In my Opinion—CAS Actuarial Review

Rob Walling May 18, 2015 Posted in: Blog Posts, General

I recently read the best-selling book How Google Works by Eric Schmidt and Jonathan Rosenberg. It is one of the best books I have read, in any genre, in quite some time. Although the book focuses on technology companies, it also provides useful insights to other industries, like ours. One key insight from the book is the importance of “smart creatives” to the actuarial profession.

One of the first subjects the book tackles is differentiating between traditional “knowledge workers,” a term coined by management consultant Peter Drucker in 1959, and “smart creatives.” Simply put, knowledge workers work in information-based jobs and think for a living. Schmidt and Rosenberg reflect much of Drucker’s research, writing: The most valuable knowledge workers are the ones who thrive in the straitjacketed world of corporate process, by building deep expertise in a narrow set of skills. They don’t seek mobility … As a result, most knowledge workers in traditional environments develop deep technical expertise but little breadth, or broad management expertise but no technical depth. Sound like anyone you know?

To read Rob's full article in the May/June 2015 edition of CAS Actuarial Review.

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